Japanese long-established company’s strategy in Malaysia - “Outdoor advertisements are the best eye catching advertisement”
Bukit Bintang is best known as Kuala Lumpur’s trendiest shopping and entertainment district,
offering everything from classy shopping malls to all-day restaurants and bars/clubs, just like combining Ginza, Shinjuku, Roppongi, and Shibuya into one spot.
When walking around the main street, a big roof-top digital signage (DOOH) catches people’s eye.
Promotion video of SDCs activities using Piko Taro produced by Japan Ministry of Foreign Affairs and Avex and promotion video of Wind Rose’s new album (a power metal band born in Italy) became the main focus of attention on the street.
This eye-catching roof-top digital signage is managed by AD NAGATA, Japanese long-established company. The company expanded its business in Malaysia in 2014 to establish a local subsidiary, “AD NAGATA”.
Their strategy is having developed their technologies in Japan fits in the local market appropriately.
The company gains good regulations from Japanese and overseas companies which wish to gain recognition in a local market as well as Malaysian companies.
The largest outdoor advertising company in Japan’s next goal is “one of the largest in the world”
Painted displays, wallscapes and station benches - outdoor advertisements (OOH, out of home) can be seen everywhere, every day in Japan.
The general business model for outdoor advertising in Japan is renting land where attract people’s attention, set advertisement space then lease.
AD NAGATA is the largest advertising company in Japan with about 30,000 clients.
AD NAGATA’s next goal is “to be one of the largest outdoor advertising company in the world”,
As the first step to the goal, a local subsidiary was established in Myanmar and Malaysia in 2014 and in Philippine in 2016. The company has earned some results in business globally.
“Outdoor advertisements are the best eye-catching advertisement”
Ms. Kaori Tsubono, ASEAN Regional Manager, International Dept at AD NAGATA said;
“Malaysia is a unique market because of the multinational and multicultural country with a very diverse population.
Nation’s media offer in Malay, Chinese, English and Tamil and contents and program are different based on each culture. Therefore, if we advertise on TV, radio, and newspapers, we would attract only particular people’s attention.
Outdoor advertisements easily catch people’s eye.
Malaysia is a car society so it is a more effective way if we advertise on the streets or in the cities instead of stations.”
A large roof-top LED display at Bukit Bintang
Based on a Malaysia unique market, AD NAGATA puts strengths into a large roof-top LED display at Bukit Bintang. Bukit Bintang is well-regarded as Kuala Lumpur’s trendiest shopping and entertainment district for local people, expats and tourists also a lot of big companies have an office there.
AD NAGATA -provided high visibility advertisements with high-cost performance are widely used for Japanese, foreign and local companies. The company has engaged in advertising “Mitsui Outlet Park”, JINTO (Japan National Tourism Organisation), GRAB PAY so far.
Back you up for many cases of censorship in Malaysia
AD NAGATA provides services that meet their customer’s needs, local support professionals give you comfort and safety.
Malaysia is an Islamic country and we have to be careful about this.
It is not allowed to use images such as ladies who wear a revealing dress, pork and dogs.
In case it does not comply with Islamic law, it could damage the image of the company.
To avoid these risks, it is important to choose the right advertising company where complies with censorship.
Engaged in small signboard and digital signage at postal offices
Utilizing Japanese community-based business model, the company has developed small signboard and digital signage setup within POS (postal office).
The company has expanded its business outside Kuala Lumpur, to state of Selangor and Malacca.
AD NAGATA will be the largest outdoor advertising company in Malaysia in the near future!